“TO BAZAKI” Juice Bar – Delivery Van Branding
Branding, Graphic Design, Illustration
“TO BAZAKI” Juice Bar (meaning “THE JAR” in Greek) is a juice bar located in Athens.
After 6 years of success in juice cleanse and healthy nutrition business, they decided to develop their services such as catering and delivery.
For this reason, a retro van was restored and formed in order to support this goal.
I was asked to design the graphics for the van, trying to be aligned
with the visual identity I had already created.
The proposal I came up with wasn’t a typical implementation of the existing visual identity.
Actually, I decided to create a flexible visual system, consisting of stickers with icons
and quotes, that communicates the new services and the overall philosophy of the juice bar.
Additionally, a vibrant colour palette was used contrasting with the already
selected colour of the van.
The result is a fun moving vehicle making a statement and the brand’s presence
felt in the busy streets of Athens.