Packaging design for a new series of chocolate bars for ÉSOPHY Chocolates. The objective was to create a new chocolate bar line that delivers ÉSOPHY’s signature quality at a more accessible price, clearly differentiating it from the company’s premium range while maintaining a distinct and consistent color code for each flavor.

The design approach was based on broad, expressive brushstrokes with rich texture, serving as the visual foundation for the color coding. This choice aligns naturally with ÉSOPHY’s artistic identity and handcrafted philosophy, highlighting the brand’s authenticity and creative spirit.

The color palette follows established coding principles, ensuring immediate differentiation between flavors. Additionally, the photorealistic depiction of the product and its ingredients – consistent with category conventions – enhances the perception of quality and showcases the fine raw materials.

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Product 3D Visualization: Ampoo Photography Studio