Visual identity and packaging design for Almondsoul, a small Greek company specializing in the production of almond paste. Almondsoul carefully selects the finest Greek almonds and combines them with organic citrus essential oils from Southern Italy, creating products with authentic flavor and natural character.

The goal was to create a visual identity that is instantly recognizable and disarmingly simple – a logo that reflects the purity and honesty of the product while adapting seamlessly across different applications and media.

The symbol harmoniously combines the characteristic shape of the almond – the key ingredient in Almondsoul’s products – with the lowercase letter “a”, resulting in a dynamic and appealing mark that directly references the company’s essence and name.

The wordmark “almondsoul” was designed using the same typographic elements as the symbol, forming a natural continuation and reinforcing the visual coherence of the brand.

In the packaging design, the same philosophy of simplicity prevails. A flexible grid was developed as the basis for a series of abstract patterns inspired by each flavor’s ingredients. Distinct color palettes and motifs differentiate the flavors while maintaining a unified and recognizable brand identity. Information is organized clearly within the structure, ensuring readability and visual balance.

The result is a visual identity that conveys authenticity and purity, reflecting the soul of Almondsoul and accompanying the brand’s presence in selected retail stores.