A series of illustrations created for the Greek Frozen Yogurt ice cream line by Kri Kri, in collaboration with Ogilvy Greece, who developed the overall packaging design.

The unique flavors of Kri Kri Frozen Yogurt are based on authentic Greek yogurt as their main ingredient, a key factor behind their success both in Greece and abroad.

Drawing inspiration from the landscapes and distinctive architecture of the Cyclades, a series of images was created that feel familiar to a wide audience and evoke the essence of summer, a season closely associated with the product.

The illustrative style is minimal, featuring simple geometric forms, while the color palette – following the tone and character of each flavor – is applied with restraint, allowing the white areas of each composition to breathe.

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Creative Director: George Pytharoulis
Senior Art Director: Dimitris Anastasiadis