Quince – Identity Design
Art Direction, Branding, Graphic Design
Logo and identity design for Quince, a company located in Athens, Greece, specialized in strategic marketing,
new product and concept development and communication.
Quince wanted to convey its values and different types of experience, establishing a strong position in the market. In order to achieve this goal, I was commissioned
to create the identity of the company.
The symbol design was inspired by the name itself. The design approach combines a minimalistic-geometric design of this peculiarly shaped fruit and the form of the letter “Q”, the initial letter of the name Quince.
The result is a strong and recognizable symbol. The letters of the logotype, following the design of the symbol, have the same aesthetic approach.
The logotype radiates the profile of a solid, modern and extroverted company.
A vibrant yellow resembles the quince and was chosen as the primary color which is a dominant in all the implementations of the identity, deploying its vividness to create a strong impression.